We would love to tell you that everything was profitable with Michael's campaigns from Day 1, but we'd be lying to you... in fact we actually lost money!
During the first 21-days of working with Michael we invested over $1,000 and only had 3 course sales to show for it...
Thankfully, Michael trusted us and the process...
he knew that YouTube Ads was the key to scaling his business and that advertising is a sweet science which can be improved upon if you stick with it (which is why we do a 90-day agreement for every new client we decide to work with...).
After seeing what was working inside Michael's campaigns and what wasn't working, we shared the data and insights we gathered, and gave Michael a few ideas on how he could improve his sales page and video ads to get the results he wanted.
Michael then made the changes necessary with our suggestions and feedback, and we started running ads again... this time, with much better results!
At the end of the second month, we helped Michael generate $4,448 in revenue, and $1,693 in profit!
By the end of the third month, we switched those numbers around and helped Michael generate close to $8,000 in revenue, and $5,119 in profit!
Michael is still a client of ours to this day and gets recognized in public by other photographers who've seen his ads and purchased his course. He is on his way to being recognized as the leading authority in the Boudoir photography world and we're excited to continue helping him as he achieves this.